Xiaomi’s strategy to provide better internals for the cheaper price made it India’s No. 1 leading smartphone brand in 2018. While Samsung comes in second place. Xiaomi smartphones are well known for the utility they provide for the value they charge. This Chinese manufacturer installs impressive specifications under the hood and prices them aggressively.
However, the prices of Xiaomi smartphone might break this value proposition record in future for their flagship devices. So, you can expect some Xiaomi flagship devices to get more expensive as said by the Xiaomi’s co-founder and CEO Lei Jun. Although, there is no exact confirmation given when this strategy will take place. CEO Lei Jun said Xiaomi phones could get expensive in the future because the company is planning to leave their reputation of manufacturing cheap hardware.
“Actually, we want to get rid of this reputation that our phones cost less than CNY 2,000. We want to invest more and make better products. I said internally that this may be the last time our price will be under CNY 3,000. In the future, our phones might get more expensive. Not a lot, but a little more expensive.” — CEO Lei Jun
Further, he adds, that doesn’t mean all the Xiaomi smartphones will charge more. Xiaomi Mi 9 for example. The device launched in China with the price tag of CNY 2,999 and in Europe with a tag of €449. Also, there is something to notice that Mr. Lei Jun’s statement doesn’t include the ‘Redmi’ sub-brand devices. So, you can exclude the Redmi sub-brand from the list. As of now, we can expect Xiaomi brand devices – especially from Mi series.